Blue Economy

The Blue Economy is a new business model aiming to shift society from scarcity to abundance «with what is locally available», using nature-inspired technologies. The concept was developed by serial entrepreneur Gunter Pauli (Zero Emissions Research and Initiatives), and is now developed in France in partnership with the Chamber of commerce and industry of Quimper. Commissioned by studio Hippocampe, I designed the branding identity, including logotype, communication materials and graphic guidelines. France ©Hippocampe sophiecheneviere_blueeconomy_02 sophiecheneviere_blueeconomy_04 sophiecheneviere_blueeconomy_01 sophiecheneviere_blueeconomy_05 sophiecheneviere_blueeconomy_06 sophiecheneviere_blueeconomy_07